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"Cracking" Crab Shells - Talking about Heismore Fiber Industrialization Technology and Marketing

August 26, 2022
Guests: Zhou Jiacun, deputy general manager of Shandong Huaxing Textile Group Co., Ltd., Hu Guangmin, extracts chitosan fiber from crab shells, and then spins and knits cotton, modal, viscose and other fibers into clothing, which has antibacterial, moisture absorption, and addition Odor odor, health functions that regulate the microecological balance of the skin. This is the industrialization technology of Hayes Moore, which is miraculously used by Shandong Huaxing Textile Group Co., Ltd. to put crab shells on the body.

At the 10th China International Health Expo held in Beijing recently, D+D brand health textiles made from Hays Moore seem to be easier to accept than health pills and life-sustaining appliances because it is as simple as You can wear it. So why does it have the above health care benefits and how does the company succeed in bringing the product to market? The reporter interviewed Hu Guangmin, chairman of Huaxing, and Zhou Jiacun, deputy general manager of technology research and development, who was behind the project.

Turn waste into treasure snow crab shell Moderator: Hays Moore's fiber material is the recycling of crab shells, making it a waste of treasure, its production process, what particularities?

Zhoujia Village: Heismore is a fiber obtained by wet spinning high-purity chitosan extracted from crab shell by Shandong Huaxing Textile Group Co., Ltd. It is a pure chitosan fiber and is a marine animal regenerated fiber. The only animal regeneration fiber at present. The biggest feature of Heismuth's production process is the non-toxic spinning: In addition to acetic acid solution and sodium hydroxide solution, do not use any kind of solvents and accelerants such as boric acid, urea, glycerin, and ***. The spinning solution preparation process uses vacuum dissolution, centrifugal defoaming and other processes. The spinning and post-treatment processes employ ultrasonic and activation processes. These methods improve the performance of the fiber, increase the production efficiency, and truly realize the industrialization of Heismore produce.

The national invention patent (patent number: ZL200810015053.5) of “medical chitosan fiber and its preparation method” declared by us has been authorized this year. According to the appraisal of Shandong provincial scientific and technological achievements, the project overcomes the shortcomings in the existing technical methods and develops a pure chitosan fiber with high antibacterial properties without boric acid, urea, sodium thiocyanate, and any auxiliary materials. To make it more practical, health and safety. By increasing the activation treatment process, the antibacterial properties of pure chitosan fibers are improved. The low-cost spinning process developed by the project and the active treatment technology such as ultrasonic, low-temperature, and new-type auxiliaries fill domestic gaps and reach the international advanced level.

Regulating the microecological balance of the skin Moderator: It is said that Haysmoor fiber has good physiological activity and is beneficial to human body. What is the principle of this?

Zhoujia Village: Haysmore is a linear polymer polysaccharide compound, containing free amino and hydroxyl groups in the molecule, with a positive charge, more active chemical properties, with a variety of physiological activities.

One is excellent biocompatibility, Heismore has a large amount of positive charge on the surface of the liquid, and the body's cell membrane surface has a large number of negative charges. When the cells are attached to the wall, they can be electrostatically attached to each other through the charge and adhesion on the cell wall. Attached together, the attachment rate can reach 200%. The second is the function of hemostasis, wound healing, and scar reduction. Hess Moore can contact with aggregated red blood cells and platelets by contacting with the damaged skin, activating the coagulation pathway through activation of platelets, accelerating the polymerization of blood fibrin monomer and stimulating vasoconstriction. Heal the wound. The third is to relieve wound pain. Through research, it was found that pure chitosan fiber can relieve pain by absorbing bradykinin and dilute acetic acid releasing protons in the inflamed area.

Haysmol fiber has good permeability and moisture absorption and moisture retention, it is both soft and elastic, and it can effectively inhibit the growth of harmful skin bacteria, enhance the body's immunity, and regulate the microecological balance of human skin. It is suitable for blending with other fibers to give full play to the advantages of the use of their respective ingredients, making bedding, underwear, shirts, panties, socks, bras, sanitary napkins, especially for clothing where the sweat glands are not easy to excrete and bacteria easily grow. In the field of medicine, Haysmore fiber can be widely used in the manufacture of medical dressings such as nonwovens, gauze, and bandages. It can be used to treat burns, burns, and trauma patients, or to cause medical footbaths and cause absorbable surgical sutures. line. Since Hess Moore's surface contains a large number of amino groups, it can adsorb many heavy metal ions, such as Ag+, Cu2+, Zn2+, etc., so it can be used as a material for water purifiers and air filters, and special pollution protection cloths in the industrial field. Radiation-absorbing cloth.

More than 300 varieties of products Moderator: Such a good new type of functional fiber, will certainly attract many downstream companies to use it for product in-depth scientific research and innovation, Huaxing is how to expand the process of industrialization of Heismore?

Hu Guangmin: The excellent product characteristics of Haysmoor fiber have determined its broad prospects in the textile manufacturing industry. The industrialization of the project is based on the development and production of Haysmore Fiber, characterized by its natural antibacterial and health care functions, and the coordinated development of the industrial chain based on related industries. After we successfully developed Haysmore and its series of textiles, we immediately invested in continuous industrial production, and our current annual production capacity reaches 200 tons. Based on Heismol's technology and product advantages, the company has established industrial development partnerships with more than 30 companies in Shanghai, Hangzhou, Guangzhou, Nantong, Zhangjiagang, Beijing and Yiwu, including Beijing Tongniu, Hangzhou Tianqi, and Shanghai. Jialinjie, Nantong Dadong, etc., covering spinning, printing, dyeing, weaving, knitting, underwear, non-woven fabrics, etc. Upstream and downstream have jointly tackled many technical problems such as dyeing, weaving, finishing, and post-processing, and realized industrial processes. The simultaneous development.

This year, Huaxing set up a professional terminal brand operation company in Beijing, Beijing Huaxing Haici Biotechnology Co., Ltd., to fully operate the production and sales of products with Hess Mol as the core raw material, and strive to build the first real fashion in China. Health brand - D + D brand. At present, Huaxing Haici has developed and produced a series of blended yarns and textiles with a Hess Molar content of 10% to 30%, which are mainly blended with combed cotton, modal, Newdale, Masel, wool, and cashmere. Weaving all kinds of yarn series, and viscose, cotton production of non-woven series. The textile series consists of more than 20 series and over 300 varieties such as seasonal health socks, baby clothes and diapers, maternity care clothes and supplies, health underwear, bedding, sanitary napkins and medical hemostatic bandages.

The D+D brand of knitted underwear, hosiery, and home wear, which have gradually entered the market, has attracted consumers to lead the health concept of “wearing healthy, care for nature”. Next, in order to promote the health functions of D+D textiles containing Haysmore, Huaxing Haici launched a free experience of 500 million yuan, plans to issue 500 million yuan worth of health socks to target consumers within 5 years, and enhance product integrity. market share.

Establish a three-dimensional distribution model Moderator: In order to promote Heismore fiber, Huaxing is committed to the industrial chain product development, but also created the D + D brand, try commercial exploration, unique fashion health D + D brand in the terminal market will be what is not the same Marketing strategy?

Hu Guangmin: The D+D brand adopts the "trinity" three-dimensional distribution model in which regional distributors are operating platforms. “Three places” refers to the entity sales channels constituted by exclusive stores, special channels constituted by special product sales outlets, and online channels constituted by online shopping malls; the one entity channel, special channel, and network channel all revolve around the regional total distributor platform. To form a whole. This model achieves the linkage between channels and the linkage between manufacturers, regional distributors and franchisees.

The D+D brand marketing model has achieved good results after only three months of operation. Shandong, Henan, Hebei and Jiangsu provinces all have distributors, among which the Shandong headquarters direct sales store has achieved a daily income of tens of thousands. Yuan's good performance. According to Huaxing Haici's current market strategy, by the end of this year, the goal of opening 100 chain stores will be completed, which will be a solid step forward for the D+D brand to become a pioneer in the field of health knitwear. (Author: Asi ( "38889,31454") Han Jing)
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